BRAND AWARENESS
Build Trustfamiliarity with a brand often equates to reliability and safety in the minds of shoppers
Increase Loyaltyconsumers become more familiar with a brand, they're more likely to repeat purchases
Boosts Market Edgehigh brand awareness sets a company apart from its competitors
Increases Market Sharethe more consumers recognize and trust a brand, the more they're drawn to it
LANCÔME
BRAND AWARENESS USE CASE
As the Lunar New Year unfolds, Lancôme unveils a strategic showcase at Thailand's primary airport, asserting its brand dominance through a multifaceted media campaign. Beginning from the main road that approaches the airport, Lancôme captures unmatched attention with its prime outdoor media placements, directly engaging a high-value audience and ensuring widespread visibility among all airport goers. This strategic positioning allows Lancôme to connect with the most selective consumers, offering them a memorable introduction to the brand.
The campaign's influence extends with striking, contemporary displays positioned along essential travel corridors, leaving a lasting impression on travelers. Inside the airport, especially near passport control areas, Lancôme's advertising spots are perfectly situated to catch the eye of international travelers, significantly enhancing the brand's prestige. This comprehensive approach not only amplifies Lancôme's visibility but also solidifies its status, achieving extensive brand awareness and impact among a global audience.
DENTISTE'
BRAND AWARENESS USE CASE
Dentiste' executes a refined brand awareness strategy by deploying captivating advertisements across essential airport locations, from departure to arrival. The brand ensures its stylish advertisements are unmissable among the check-in areas, guaranteeing exposure to 100% of departing passengers. Similarly, in the domestic departure section, Dentiste' takes advantage of an exclusive, expansive display to grab traveler's attention, leaving a lasting impression just before they board their flights.
As passengers arrived, before exiting the arrival zone. passenger are met with Dentiste'. It's strategically located above the customs checkpoint, engaging both international and domestic incomer. By strategically placing its advertisements in high-traffic areas of the airport, Dentiste' significantly boosts its visibility to a wide-ranging audience and solidifies its standing in the market, seamlessly integrating the Dentiste' brand into the travel narratives of countless individuals.
100% REACH
Utilizing media that achieves full market penetration ensures every potential customer is engaged, reinforcing a unified brand message across all touchpoints. Such a comprehensive strategy grants a significant edge over competitors, enhancing the brand's presence and influence in the marketplace. This approach not only elevates the brand’s visibility but also strategically aligns it to be the preferred choice among consumers, leveraging competitive advantage and increased brand influence to shape purchasing decisions.
Guaranteed Visibilityensures that no part of your target demographic is left untouched
Consistent Message Deliveryis crucial for maintaining the coherence of your brand’s message and avoiding imbalances in market coverage
Strategic Competitive Advantagepositioning your brand more favorably compared to competitors
Increases Share of Voicefull reach media boosts your brand, swaying consumer choices to your advantage
Trip.com
100% REACH USE CASE
Trip.com innovative advertising strategy on jetbridges at the main airport transforms every arrival and departure into a unique opportunity to connect with a global audience. This approach elevates the customer's brand by seamlessly integrating it into the travel experience of every passenger, both international and domestic. The subtlety and strategic placement enhance brand recall, ensuring Trip.com remains top of mind in a clutter-free environment. This method not only strengthens the brand's global presence but also cultivates a direct pathway to a broad, engaged audience ready to interact with your brand. Experience the Trip.com difference, where advertising becomes an integral part of the traveler's journey, driving brand recognition and engagement to new heights.
Jetbridges media is something we could remember, it is crafting unforgettable moments that stay with you the longest
IMPULSE PURCHASE
By prompting quick decisions, brands tap into instinctive buying, fostering an immediate connection. This strategy, paired with standout messaging and strategic promotions, not only distinguishes the brand but also boosts sales during key times, effectively supporting impulsive consumer behavior
Instant Decision Makingencouraging purchases without the typical consideration phase
Emotional Connectioncan more easily influence consumer behavior, leading to more frequent impulsive purchases
Differentiates the Brandengaging calls-to-action highlight its distinctiveness, directly targeting consumers' spontaneous purchasing behaviors
Promotional Strategiesamplify the effectiveness of limited-time offers, special promotions, driving up sales during these critical periods
La Mer
IMPULSE PURCHASE USE CASE
La Mer maintains its esteemed presence in the Duty Free shopping zones of Bangkok's Main Airport, continuing a tradition of elegance and exclusive visibility positioned last year. This campaign, positioning below to flight information displays in the departure zone, offers luxury brands a prime chance to target a diverse audience with significant spending power. In addition, it also leverages media placements to broaden visibility through network media within the duty-free zone. La Mer effortlessly draws the gaze of global passengers. These strategic spots boost La Mer's visibility and underscore its top position in luxury skincare.
AMERICAN EXPRESS
IMPULSE PURCHASE USE CASE
American Express has made a compelling comeback, showcasing its products through strategically placed media channels to maximize impact and reach to cover the international departing passenger. A prime location, 'Terrific Exclusive Departure' media, located just before the Duty Free Zone. This placement ensures high visibility, capturing the attention of international departing passengers and guaranteeing extensive brand coverage in a critical travel intersection.